Doogood Australia was founded with a vision to provide high-quality steel solutions to the local market. In our early days, we operated on a modest scale, generating an annual turnover of $100,000.
2011 – Expanding into Steel Importation
Recognising a growing demand for premium steel products, we expanded our operations to include steel importation and distribution, allowing us to offer a wider range of materials to our customers.
2015 – Diversifying into Fencing Solutions
Building on our expertise in steel distribution, we expanded our product range to include fence panels and steel coatings, offering complete fencing solutions to meet the evolving needs of our customers.
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Recognising the demand for durable and secure fencing, we began importing wire and introduced chainlink fencing to our product lineup, further strengthening our position in the fencing industry.
2019 – Investing in Manufacturing and Expansion
To meet increasing demand, we took a significant step forward by establishing in-house manufacturing for chainlink fencing. This move allowed us to ensure greater quality control and faster turnaround times. To accommodate our growing inventory, we also relocated to a larger facility, integrating our chainlink fencing production with the imported pipe we supplied.
2020 – Scaling Up Production
With chainlink fencing becoming a key driver of growth, we expanded our manufacturing capabilities by investing in two additional chainlink machines. This strategic investment enabled us to scale production, improve efficiency, and solidify our position as a market leader in fencing solutions.
